Tag Archives: Sales Rep

2012 Digital Trends for Medical Marketing (Sales and iPads too)

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I found this data-packed slideshow on Twitter, thanks to @IQLab and @Berci. While the entire SlideShare presentation is powerful, check out slides 30+ for detailed data on sales representatives and iPads. Continue reading

Build a Strong Ethical Sales Culture in 4 Steps

Originally published in PharmaPhorum
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Ethics is a broad field dominated by brilliant minds in academic institutions. We are all strapped for time and are constantly bombarded by information. How do you do the right thing? Continue reading

5 Ways to Make the Most of Your Streamlined Sales Force

Originally published in PharmaPhorum
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50,000 jobs were cut by pharma in 2010, and in July 2011, “Thanks to Merck, pharma’s July job cuts outpaced layoffs announced in every other industry, Challenger, Gray & Christmas reports. The drug business accounted for 13,493 announced cuts – and 13,000 of that was Merck”, according to FiercePharma. Dire reports of “soon robots and drones will rule” in the comments fueled the raging flames.

Pharma reps are trying to cover more territory with less money while driving more written prescriptions. Lacking a fairy godmother or a magic wand, what can you do? As a sales manager or a marketing manager, how can you accomplish more with less pharmaceutical sales reps? There are no easy answers, but here are five steps for forward motion towards that goal:
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4 Reasons the iPad is a Sales Rep’s Best Friend

Originally published in PharmaPhorum
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iPads are vaulting ahead in pharmaceutical and medical device companies. The WSJ Health Blog recently noted that it was becoming an “iPad arms race” in medical devices. Here are just a few reported iPad purchasing statistics to put this in context:

  • Abbott (drugs), 1000 iPads
  • Medtronic, 6000 iPads
  • Stryker, 2000 iPads
  • Zimmer, 1000 iPads

In my Prolifiq life, I have recently spoken with a number of pharma and device companies not listed here who have already purchased and have / will be implementing thousands of iPads in sales and marketing. So, if there are tens of thousands of iPads circulating in pharma and medical device companies today, why is an iPad a sales rep’s best friend? There are four reasons:

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3 iPad Summer Secrets for Sales: Beach, Boats and Kids

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If you work in field sales, you are mobile and on the go. As such, you may work late at night on the computer, early in the morning in the OR and once in a while, take a few hours off for yourself in the middle of the day. Maybe you even take a summer vacation. However, you never disconnect from your customers. Here is how to stay in touch with three iPad (and iPhone) summer secrets for the beach, boating and kids that  your IT department and sales manager would never tell you. Continue reading