Tag Archives: Prolifiq

5 Ways to Make the Most of Your Streamlined Sales Force

Originally published in PharmaPhorum

50,000 jobs were cut by pharma in 2010, and in July 2011, “Thanks to Merck, pharma’s July job cuts outpaced layoffs announced in every other industry, Challenger, Gray & Christmas reports. The drug business accounted for 13,493 announced cuts – and 13,000 of that was Merck”, according to FiercePharma. Dire reports of “soon robots and drones will rule” in the comments fueled the raging flames.

Pharma reps are trying to cover more territory with less money while driving more written prescriptions. Lacking a fairy godmother or a magic wand, what can you do? As a sales manager or a marketing manager, how can you accomplish more with less pharmaceutical sales reps? There are no easy answers, but here are five steps for forward motion towards that goal:
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5 Great iPad Apps for Field Sales Forces


Today Apple officially unveiled the long-awaited iPad 2, the successor to their unbelievably successful (15 million sold) tablet computer.  The iPad 2 upgrades the basic functions of the original model: it’s 9 times faster, thinner than an iPhone and will be compatible with the Verizon network– the most used by sales people. Additionally, the iPad 2 includes front and back facing cameras, which can also be used as a bar code scanner in many apps as well as video conference calling. Continue reading