50,000 jobs were cut by pharma in 2010, and in July 2011, “Thanks to Merck, pharma’s July job cuts outpaced layoffs announced in every other industry, Challenger, Gray & Christmas reports. The drug business accounted for 13,493 announced cuts – and 13,000 of that was Merck”, according to FiercePharma. Dire reports of “soon robots and drones will rule” in the comments fueled the raging flames.
Pharma reps are trying to cover more territory with less money while driving more written prescriptions. Lacking a fairy godmother or a magic wand, what can you do? As a sales manager or a marketing manager, how can you accomplish more with less pharmaceutical sales reps? There are no easy answers, but here are five steps for forward motion towards that goal: