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Medical Product Promotion is a Team Sport!

Author: Jonathan Sackier

Despite living in the USA for over 20 years and having grown up in Britain, I still do not get most American team sports. The fans are so civil to one another, the preoccupation with math in baseball, TV time-outs in football and the ease of scoring in basketball leave me confused. Ice hockey I get; fast, violent, passionate fans – all very like the football I know. And in English football, okay, soccer, we actually use our feet! Focusing on team sports is a good starting place for my weekly rant – bringing a medical product to market is – or should be – a team sport, but how often is that the case? Continue reading