Tag Archives: physician

7 GPP Stories from Social Media, week of 12/9/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the strategic explosion of iPads in health care, how Pfizer is changing medical grant giving, and how one new app is helping patients and family members understand heart arrhythmias.

Here are our top 7 GPP stories, posted over the last week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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2012 Digital Trends for Medical Marketing (Sales and iPads too)

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I found this data-packed slideshow on Twitter, thanks to @IQLab and @Berci. While the entire SlideShare presentation is powerful, check out slides 30+ for detailed data on sales representatives and iPads. Continue reading

7 GPP Stories from Social Media, week of 11/18/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the low rate of adverse events in social mediadata-packed slides on digital marketing, including iPads and sales at slides 30+, and Google+ for pharma. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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Medical Device Marketing: The Upside of Physician Payment Disclosures

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Marketing the positive. It is what medical device marketers try to do every day. Recently, I spoke with a few medical device companies about physician payment disclosures. Everyone wants to do the right thing. However they don’t want to reveal too much,  perceiving this as negative news. I disagree.

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Live Monitoring of Speaker Programs: Expert How-Tos

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It is a tortuous path for pharmaceutical, medical device and diagnostics companies to produce industry-sponsored speaker programs that are up to ethical and legal guidelines. In recent CIAs, training and promotional review of slide presentations are no longer enough. Live monitoring is required.

Dan Koerner does a great job summarizing which companies are required Continue reading