Tag Archives: Pharma

7 GPP Stories from Social Media, week of 12/9/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the strategic explosion of iPads in health care, how Pfizer is changing medical grant giving, and how one new app is helping patients and family members understand heart arrhythmias.

Here are our top 7 GPP stories, posted over the last week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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2012 Digital Trends for Medical Marketing (Sales and iPads too)

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I found this data-packed slideshow on Twitter, thanks to @IQLab and @Berci. While the entire SlideShare presentation is powerful, check out slides 30+ for detailed data on sales representatives and iPads. Continue reading

7 GPP Stories from Social Media, week of 11/25/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the consequences of getting marketing wrong (including jail time for execs at one company and just-shy-of-a-billion-dollar settlement for another), suggestions on how to get marketing right, and some insights on how to keep up with changing social media. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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Attacks on FDA’s Aggressive Stance: Off vs. On-Label

Many manufacturers and industry watchers have recently renewed their challenges to the constitutionality of FDA’s expansive interpretation of off-label promotion on First Amendment grounds. Par Pharmaceutical Companies, Inc.’s recent lawsuit asked the courts to provide specific instruction and relief from prosecutorial threat for on-label communications to specific audiences who may also use their drug off-label. This is the latest in a series of attacks on the government’s aggressive stance on prosecution of pharmaceutical and medical device manufacturers and their executives for off-label promotion. Continue reading

7 GPP Stories from Social Media, week of 11/18/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the low rate of adverse events in social mediadata-packed slides on digital marketing, including iPads and sales at slides 30+, and Google+ for pharma. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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