Tag Archives: patient

Medical Device Executives Found Guilty

Go Directly to Jail (23/366)

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Three of the four former Synthes executives who pled guilty to charges under the Park Doctrine were sentenced to jail time and large fines recently. The four men were charged for training and supplying doctors with bone cement to repair fractured vertebrae in spinal surgery, an indication that was off-label according to FDA. Continue reading

7 GPP Stories from Social Media, week of 11/25/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the consequences of getting marketing wrong (including jail time for execs at one company and just-shy-of-a-billion-dollar settlement for another), suggestions on how to get marketing right, and some insights on how to keep up with changing social media. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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Medical Device Marketing: The Upside of Physician Payment Disclosures

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Marketing the positive. It is what medical device marketers try to do every day. Recently, I spoke with a few medical device companies about physician payment disclosures. Everyone wants to do the right thing. However they don’t want to reveal too much,  perceiving this as negative news. I disagree.

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Top 10 Tweets on Mobile, Social, Compliance and Industry @GPPnews, 09/23/2011


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If you are not ingesting the gushing fire hose of news on Twitter, you are missing out on terrific content, how-tos and statistics. To bring some of the fast-paced Twitter world to our easy reading blog, here are my picks for top ten @GPPnews tweets of the week:

Image representing Twitter as depicted in Crun...

Image via CrunchBase

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Ten Tweet Takeaways @GPPnews, 09/16/2011

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If you are not ingesting the gushing fire hose of news on Twitter, you are missing out on terrific content, how-tos and statistics. To bring some of the fast-paced Twitter world to our easy reading blog, here are my picks for top ten @GPPnews tweets of the week:

Image representing Twitter as depicted in Crun...

Image via CrunchBase

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