Tag Archives: Med Dev Sales

Medical Device Executives Found Guilty

Go Directly to Jail (23/366)

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Three of the four former Synthes executives who pled guilty to charges under the Park Doctrine were sentenced to jail time and large fines recently. The four men were charged for training and supplying doctors with bone cement to repair fractured vertebrae in spinal surgery, an indication that was off-label according to FDA. Continue reading

2012 Digital Trends for Medical Marketing (Sales and iPads too)

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I found this data-packed slideshow on Twitter, thanks to @IQLab and @Berci. While the entire SlideShare presentation is powerful, check out slides 30+ for detailed data on sales representatives and iPads. Continue reading

7 GPP Stories from Social Media, week of 11/18/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the low rate of adverse events in social mediadata-packed slides on digital marketing, including iPads and sales at slides 30+, and Google+ for pharma. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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Building an iPhone or iPad App? 10 Questions for Medical Marketers

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“So You Want an App” was the title of a slide presented by Kevin Nalty, Consumer Product Director at Janssen at Digital Pharma East. Here are his top 10 considerations for medical marketers before investing in iPhone or iPad app development. iPad with CameraFive are specific to pharmaceutical, biotechnology and medical device companies, and five are smart tips gleaned from “Entrepreneur Magazine.” Continue reading

4 Reasons the iPad is a Sales Rep’s Best Friend

Originally published in PharmaPhorum
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iPads are vaulting ahead in pharmaceutical and medical device companies. The WSJ Health Blog recently noted that it was becoming an “iPad arms race” in medical devices. Here are just a few reported iPad purchasing statistics to put this in context:

  • Abbott (drugs), 1000 iPads
  • Medtronic, 6000 iPads
  • Stryker, 2000 iPads
  • Zimmer, 1000 iPads

In my Prolifiq life, I have recently spoken with a number of pharma and device companies not listed here who have already purchased and have / will be implementing thousands of iPads in sales and marketing. So, if there are tens of thousands of iPads circulating in pharma and medical device companies today, why is an iPad a sales rep’s best friend? There are four reasons:

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