Tag Archives: LinkedIn

7 GPP Stories from Social Media, week of 12/9/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the strategic explosion of iPads in health care, how Pfizer is changing medical grant giving, and how one new app is helping patients and family members understand heart arrhythmias.

Here are our top 7 GPP stories, posted over the last week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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2012 Digital Trends for Medical Marketing (Sales and iPads too)

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I found this data-packed slideshow on Twitter, thanks to @IQLab and @Berci. While the entire SlideShare presentation is powerful, check out slides 30+ for detailed data on sales representatives and iPads. Continue reading

7 GPP Stories from Social Media, week of 11/25/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the consequences of getting marketing wrong (including jail time for execs at one company and just-shy-of-a-billion-dollar settlement for another), suggestions on how to get marketing right, and some insights on how to keep up with changing social media. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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7 GPP Stories from Social Media, 11/11/11

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has updates on DOJ enforcement, patient perspectives, and getting more from the Web we weave. Here’s our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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Reputation Management: 5 Phrases for Your Social Media Policy

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We tend to  focus on the regulatory requirements when writing social media policies and procedures at medical device, pharmaceutical and biotechnology companies. However, language that addresses ethics, confidentiality and both office and home social media behavior will help to protect the reputation of your business.
Thanks to the @ABAJournal blog, we are sharing a short and sweet social media policy  from an unlikely source, the Delaware County Circuit Court of Indiana (PDF). Consider including these ideas or phrases: Continue reading