Tag Archives: iPhone

Building an iPhone or iPad App? 10 Questions for Medical Marketers


“So You Want an App” was the title of a slide presented by Kevin Nalty, Consumer Product Director at Janssen at Digital Pharma East. Here are his top 10 considerations for medical marketers before investing in iPhone or iPad app development. iPad with CameraFive are specific to pharmaceutical, biotechnology and medical device companies, and five are smart tips gleaned from “Entrepreneur Magazine.” Continue reading

3 iPad Summer Secrets for Sales: Beach, Boats and Kids


If you work in field sales, you are mobile and on the go. As such, you may work late at night on the computer, early in the morning in the OR and once in a while, take a few hours off for yourself in the middle of the day. Maybe you even take a summer vacation. However, you never disconnect from your customers. Here is how to stay in touch with three iPad (and iPhone) summer secrets for the beach, boating and kids that  your IT department and sales manager would never tell you. Continue reading

Where Do You See Your Marketing Department in Five Years?

Author: Stacey Homan

I’m always surprised at the number of people I meet in industry who don’t have an answer to that question.  I know it’s a hard question to answer.  In this economy, it’s hard to know where you will be in three months let alone five years.  But, there should still be a road map, some guide to follow for the people, positions and projects that will be needed in the upcoming years. Continue reading