Tag Archives: apps

7 GPP Stories from Social Media, week of 12/9/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the strategic explosion of iPads in health care, how Pfizer is changing medical grant giving, and how one new app is helping patients and family members understand heart arrhythmias.

Here are our top 7 GPP stories, posted over the last week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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2012 Digital Trends for Medical Marketing (Sales and iPads too)

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I found this data-packed slideshow on Twitter, thanks to @IQLab and @Berci. While the entire SlideShare presentation is powerful, check out slides 30+ for detailed data on sales representatives and iPads. Continue reading

Building an iPhone or iPad App? 10 Questions for Medical Marketers

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“So You Want an App” was the title of a slide presented by Kevin Nalty, Consumer Product Director at Janssen at Digital Pharma East. Here are his top 10 considerations for medical marketers before investing in iPhone or iPad app development. iPad with CameraFive are specific to pharmaceutical, biotechnology and medical device companies, and five are smart tips gleaned from “Entrepreneur Magazine.” Continue reading

Top 9 Tweets @GPPnews 10/14/2011


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Wondering how to tame the gushing fire hose of news on Twitter? Here’s my picks for top nine tweets over the last two weeks, featuring terrific content, how-tos and statistics from @GPPnews.

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iPads and Stanford Medical Students

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