Tag Archives: Apple

7 GPP Stories from Social Media, week of 12/9/2011


We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the strategic explosion of iPads in health care, how Pfizer is changing medical grant giving, and how one new app is helping patients and family members understand heart arrhythmias.

Here are our top 7 GPP stories, posted over the last week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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Building an iPhone or iPad App? 10 Questions for Medical Marketers


“So You Want an App” was the title of a slide presented by Kevin Nalty, Consumer Product Director at Janssen at Digital Pharma East. Here are his top 10 considerations for medical marketers before investing in iPhone or iPad app development. iPad with CameraFive are specific to pharmaceutical, biotechnology and medical device companies, and five are smart tips gleaned from “Entrepreneur Magazine.” Continue reading

4 Reasons the iPad is a Sales Rep’s Best Friend

Originally published in PharmaPhorum

iPads are vaulting ahead in pharmaceutical and medical device companies. The WSJ Health Blog recently noted that it was becoming an “iPad arms race” in medical devices. Here are just a few reported iPad purchasing statistics to put this in context:

  • Abbott (drugs), 1000 iPads
  • Medtronic, 6000 iPads
  • Stryker, 2000 iPads
  • Zimmer, 1000 iPads

In my Prolifiq life, I have recently spoken with a number of pharma and device companies not listed here who have already purchased and have / will be implementing thousands of iPads in sales and marketing. So, if there are tens of thousands of iPads circulating in pharma and medical device companies today, why is an iPad a sales rep’s best friend? There are four reasons:

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3 iPad Summer Secrets for Sales: Beach, Boats and Kids


If you work in field sales, you are mobile and on the go. As such, you may work late at night on the computer, early in the morning in the OR and once in a while, take a few hours off for yourself in the middle of the day. Maybe you even take a summer vacation. However, you never disconnect from your customers. Here is how to stay in touch with three iPad (and iPhone) summer secrets for the beach, boating and kids that  your IT department and sales manager would never tell you. Continue reading

iPads and Stanford Medical Students

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