Tag Archives: Android

Building an iPhone or iPad App? 10 Questions for Medical Marketers


“So You Want an App” was the title of a slide presented by Kevin Nalty, Consumer Product Director at Janssen at Digital Pharma East. Here are his top 10 considerations for medical marketers before investing in iPhone or iPad app development. iPad with CameraFive are specific to pharmaceutical, biotechnology and medical device companies, and five are smart tips gleaned from “Entrepreneur Magazine.” Continue reading

Where Do You See Your Marketing Department in Five Years?

Author: Stacey Homan

I’m always surprised at the number of people I meet in industry who don’t have an answer to that question.  I know it’s a hard question to answer.  In this economy, it’s hard to know where you will be in three months let alone five years.  But, there should still be a road map, some guide to follow for the people, positions and projects that will be needed in the upcoming years. Continue reading