How-To RAPS Webinar June 30: Regulatory and Marketing Symbiosis from Concept to Launch

Register at http://tinyurl.com/RAPSWebinar to learn how to align departments, collaborate, and put Good Promotional Practices in place.

Rockville, MD – June 21, 2011 – For successful product commercialization, the relationship between marketing and regulatory needs to be aligned from concept through the launch process. In this Regulatory Affairs Professionals Society (RAPS) webinar, participants will learn why Regulatory and Marketing need to collaborate on product design to substantiate product claims and promote the product for both optimal market adoption and regulatory compliance.  Led by medical device marketing and regulatory experts Elsa Abruzzo and Maureen Shaffer, this how-to webinar titled “Regulatory and Marketing Symbiosis from Concept to Launch” will be presented on Thursday, June 30, at 12:00 p.m. ET.

WHO:  Regulatory, marketing and clinical professionals in medical device, diagnostics and biotech companies

WHAT:  “Regulatory and Marketing Symbiosis from Concept to Launch” with  Elsa Abruzzo, RAC, FRAPS, president and CEO of ARAC LLC and Maureen Shaffer, vice president of Life Sciences for Prolifiq Software and executive editor and publisher of Good Promotional Practices. In this webinar, attendees will learn:

  • Why it is crucial for regulatory and marketing to collaborate through the whole product lifecycle, from initial design review to product and clinical testing, sales launch and beyond
  • How to decode the common personality traits of your marketing or regulatory colleagues and how to work more effectively and synergistically
  • How to apply a framework for improved cross-functional communications and symbiosis
  • How to document regulatory and marketing procedures throughout the product life cycle

WHEN:  Thursday, June 30, 2011, 12:00 p.m. ET

WHERE:  To register, please visit http://tinyurl.com/RAPSWebinar

Media Contact:

Kelly Stremel
MacKenzie Marketing Group
503-225-0725
kellys@mackenzie-marketing.com

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