Promotional Content Dissemination by your Sales Force (Webinar)

Navigating Compliance Challenges of Product-Related Communications
Archived from the original event date: December 7th, 2009.

Faculty:
Elsa Chi Abruzzo
, RAC, President  and CEO, ARAC, LLC
Benjamin Martin, Partner, Life Sciences Practice, Epstein Becker & Green, P.C.

Life Sciences companies cope with the myriad government regulations covering the distribution of promotional, educational, and scientific information. This session provides practical advice and a methodology that helps Marketing, Regulatory and Sales work together to find the right balance between promotion and compliance.

Industry experts will outline PACE, a four step methodology that is the cornerstone of an emerging standard of Good Promotional Practices for Life Science companies. The session includes examples of how product literature is evaluated and classified, and identification of applicable regulations that impact promotional content.  A case study with mock promotional review is included along with helpful supporting documents.

Sponsored by Prolifiq Software for Life Sciences

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