Category Archives: Physician

Different Hats, Same Needs: Marketing Compliance from Doctor’s Office to Boardroom

At the Marcus Evans 2011 Pharma Marketing Summit on May 4th, GPP blogger  Jonathan Sackier presented a physician’s take on Good Promotional Practices for pharmaceutical and medical device sales, including four actionable strategies for marketing compliance. Check out his presentation slides here:

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Corrupt Conflicts or Successful Synergies? Are Patients Being Shortchanged?

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Are conflicts of interest (COI) between industry and physicians inherently corrupt? Or, have these relationships been to the primary benefit of accelerating innovation and ensuring the best patient outcome? Have we moved from innocent until proven guilty to guilty under all circumstances with pharmaceutical or medical devices industry relationships with physicians?  Jonathan Sackier discusses this on the Doctor’s Channel. Continue reading

Why GPP? for Doctors and Sales Reps

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Jonathan Sackier, MD, is a Visiting Professor of Surgery at the University of Virginia. He discusses the regulatory environment in medicine in the US, as well as the Good Promotional Practices Alliance.

Video reproduced with permission from The Doctor’s Channel–a time-saving site of short one- to two-minute streaming video clips with insights and opinions from experts in 35 different specialties, as well as community and lifestyle features that help doctors stay on top of the latest news, ideas and information.

To keep up with the best in Good Promotional Practices, subscribe to our GPP RSS feed, like our Facebook page, our Twitter stream or our LinkedIn group.

WSJ Fraud-Fighting Superhero vs. Physician Villains

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Adding to the feeding frenzy, the media is piling on and doing their own healthcare fraud investigations.  Over the last month, the WSJ and Russell Adams (russell.adams@wsj.com) have published a series of articles on physician fraud and abuse based on their thorough analysis of public records.  And, now Dow Jones, the publisher of the WSJ is suing the American Medical Association (AMA) for access to full Medicare records in an effort to further expose fraud:

“The Medicare system is funded by taxpayers, and yet taxpayers are blocked from seeing how their money is spent,” said Robert Thomson, editor-in-chief of The Wall Street Journal. “It is in the interest of law-abiding practitioners that those who are gaming the system are exposed. Unless funds are used efficiently and intelligently, the health of the nation, physically and fiscally, will be undermined.” (excerpted from this WSJ article) Continue reading

Sex, Lies, and Vaccinations

Author: Jonathan Sackier
The sex in the title is included (a) to get your attention and (b) because without it one does not have children. And they are the focus of this rant. The lies and vaccination parts will become apparent.

Much of the writing on this site focuses on life science corporate wrongdoing, whether by acts of omission or commission. But what of my colleagues? What happens when a doctor does wrong? Medical practice is an imperfect canvas, a collage of patchy data and artistically applied practical, real life experiences. We get it wrong on occasion, but such errors are not the result of ill-intention. I am not referring to what is deemed wrong by those staunch soldiers of virtue, the malpractice attorneys.  Very often good doctors – and their malpractice carriers – are persecuted for a bad outcome that is the result of nature of the disease or just plum bad luck. And neither am I referring to downright incompetence – amputating the wrong limb or administering the incorrect dose. I am talking about cold-blooded deception driven by greed, personal pride or political belief. The enzyme that has prompted this tirade is the recent exposure of Dr. Andrew Wakefield’s fraudulent publication that drove mothers and fathers to believe that vaccinating their offspring against measles, mumps or rubella (MMR) might cause autism. Continue reading