Category Archives: Marketing

7 GPP Stories from Social Media, week of 12/16/2011

 

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We mine social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week was has GPP stories about iPads in healthcare marketing, settlements with DOJ for tens of millions, and a look into the future for social media and healthcare marketing. Busy week.

Here are our top 7 GPP stories, posted over the last week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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2012 Digital Trends for Medical Marketing (Sales and iPads too)

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I found this data-packed slideshow on Twitter, thanks to @IQLab and @Berci. While the entire SlideShare presentation is powerful, check out slides 30+ for detailed data on sales representatives and iPads. Continue reading

Build a Strong Ethical Sales Culture in 4 Steps

Originally published in PharmaPhorum
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Ethics is a broad field dominated by brilliant minds in academic institutions. We are all strapped for time and are constantly bombarded by information. How do you do the right thing? Continue reading

Medical Device Marketing: The Upside of Physician Payment Disclosures

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Marketing the positive. It is what medical device marketers try to do every day. Recently, I spoke with a few medical device companies about physician payment disclosures. Everyone wants to do the right thing. However they don’t want to reveal too much,  perceiving this as negative news. I disagree.

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Building an iPhone or iPad App? 10 Questions for Medical Marketers

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“So You Want an App” was the title of a slide presented by Kevin Nalty, Consumer Product Director at Janssen at Digital Pharma East. Here are his top 10 considerations for medical marketers before investing in iPhone or iPad app development. iPad with CameraFive are specific to pharmaceutical, biotechnology and medical device companies, and five are smart tips gleaned from “Entrepreneur Magazine.” Continue reading