7 GPP Stories from Social Media, week of 12/16/2011



We mine social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week was has GPP stories about iPads in healthcare marketing, settlements with DOJ for tens of millions, and a look into the future for social media and healthcare marketing. Busy week.

Here are our top 7 GPP stories, posted over the last week on our Facebook page or tweeted on our Twitter handle @GPPnews.

7 GPP Stories from Social Media, week of 12/16/2011

  1. Fifteen million iPad 2s have been sold since March 2011. Doctors love ’em, and healthcare has always been a prime market. Read more from RT @hollylocks: RT @nicolaziady 12 Ways iPads Are Changing Hospital Marketing and PR bit.ly/utSV6c #hcsm #hcmktg
  2. Ready for the down-low on the Sunshine Act rules? Tip #1 is, “No Sunshine Data collection 1/1/2012, says CMS” ow.ly/80BfY #hhs #medtech #medicaldevice #pharma #meddevice
  3. FDA is serious about the small print. FDA issues Warning Letters to 8 Surgical Centers for Misleading Lap-Band Ads ow.ly/7Zcy5 #hcmktg #hcsm #weight
  4. You know social media is important, but where will it go next year? Read more from RT @janetgranger: RT @amdalia: RT @HarvardBiz: 6 #Social Media Trends for 2012 by @Armano ow.ly/7XYf2 #hcsm #socpharm #hcmktg
  5. Social media would be valuable in supporting patients in clinical trials, but FDA is behind in offering guidance. See more insights, thanks to RT @hounddogsm: RT @eyeonfda: Clinical trials and social media – Part 1 ow.ly/7WoL0 #hcsm #fdasm #pharma #medicaldevice
  6. Pay nearly a quarter of a million, but not for doing anything wrong. RT @massdevice: Medtronic to pay $23.5M to settle illegal kickback claims ping.fm/btnuX $MDT #medicaldevice #medtech
  7. Copmpare and rate the key features of the big three in social media. RT @hootsuite_u: Twitter, Facebook, Google+: Three-way brand page competition ow.ly/7TuIV #social #hcsm

To keep up with the best in Good Promotional Practices, subscribe to our Facebook page, our Twitter stream or our LinkedIn group.

Image by Brooks Anden via Flickr

One response to “7 GPP Stories from Social Media, week of 12/16/2011

  1. It always amazes me how much Social Media websites has an impact on the amount of traffic that you can get when done properly

    Keep up the great work,


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