7 GPP Stories from Social Media, week of 11/25/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the consequences of getting marketing wrong (including jail time for execs at one company and just-shy-of-a-billion-dollar settlement for another), suggestions on how to get marketing right, and some insights on how to keep up with changing social media. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews.

7 GPP Stories from Social Media, week of 11/25/2011

  1. Serious consequences reported this week from MT @hhask: Synthes execs get prison for fatal bone cement trial bit.ly/uMWAQS via @ap #spine #medicaldevice #medtech #legal
  2. And more consequences. Merck agrees to a $950M settlement over Vioxx marketing probe. RT @pharmalot: You can read the Merck settlement agreement here … look for the link bit.ly/tHXfvB #pharma
  3. Want faster analytics? How does real time sound? RT @jmacofearth: Google Analytics Goes REALTIME (beta) bit.ly/um8xdg Looking at GA’s new realtime dashboard #social #marketing
  4. Trying to market the right way but finding some gray area? You’re not alone. Read more about Par Pharmaceutical and other companies who are asking for more clarity. Attacks on FDA’s Aggressive Stance: Off vs. On-Label @GPP ow.ly/1fLeOr
  5. Travis Consulting has a great site for gathering info, and we connect via Twitter. If you’re not following, sample Medical Device News Today is out! bit.ly/qAzUqj Top stories today via @clearwriter @kwbuckley @drugs_devices @c3mdc @gppnews
  6. Your company has a page on Facebook; don’t stop now. See MT @jbselz: Why social media marketers should embrace Google+ tnw.co/sWrYN3 #hcsm #epharma #hcmktg #hcsmeu by @Alex__Butler
  7. You aren’t imagining it. Medscape (from WebMD) is everywhere. RT @spitzstrategy: MT @DigitalBulldog: Directory of all Medscape industry-sponsored infosites bit.ly/vwfo2H #hcsm #MDchat


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Image by Brooks Anden via Flickr

2 responses to “7 GPP Stories from Social Media, week of 11/25/2011

  1. Pingback: 7 GPP Stories from Social Media, week of 12/16/2011 | Good Promotional Practices

  2. Pingback: 7 GPP Stories from Social Media, week of 12/9/2011 | Good Promotional Practices

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