GPP Daily: Highlights from Mayo Clinic Social Media Summit

Key Takeaways from Top 3 Stories on GPP Daily

Social Media = ROI? Measuring your hospital’s social media efforts
(socialmedia.mayoclinic.org
)

Nuggets of Wisdom from #MayoRagan

My favorite tweet is:

The Movement of Patients and Physicians into Social Media (blogs.perficient.com/healthcare)

  • While I don’t know many physicians that are still making house calls these days, I would venture to say that social media and collaborative technology tools have the power to bring patients and doctors together in a fashion similar to those old fashioned house calls.
  • Patients are online.  Physicians are online.  However, these two groups are running in different social circles.
  • Approximately one-third of adults in the US are using social media to collect health information.  According to a recent Health Dialog survey, only 25% of individuals searching for health information online verified the source.  Scarier yet, 58% of individuals surveyed assume a diagnosis based on the information they gathered online.

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2 responses to “GPP Daily: Highlights from Mayo Clinic Social Media Summit

  1. Fantastic blog! Do you have any suggestions for aspiring writers? I\\\’m planning to start my own website soon but I\\\’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I\\\’m completely overwhelmed .. Any ideas goodpromotionalpractices? Many thanks!

    • James, Thank you for your kind words. I would strongly recommend a website supported by a robust community of developers that supports a community of websites with one set of software. This gives you ongoing updates, like Google+, without having to ask for it or pay someone to change your site. So, my recommends would be Tumblr for visually appealing and easy or WordPress.org for powerful, great support, and a community of developers creating add-ons. Steer clear of WordPress.com as it is far too limited–we outgrew it in 2 months. For great design with WordPress.org, buy a theme from WooThemes or Genesis from Studiopress which is what we are moving towards. Many of the top bloggers use the Genesis theme.

      As to writing in general, my top three go-to resources are Ragan.com, MediaBistro.com and ProBlogger.net. Ragan for writing, MediaBistro for terrific classes (some online) and ProBlogger for all the details of becoming a great blogger.

      And, some unsolicited advice, “built it and they will come doesn’t work”, so think how through what you are going to do that is differentiated from everyone else and who would want to know (targeting), how you are going to let people know (marketing) and how you are going to keep going (think editorial calendar).

      Best wishes and luck to you!

      Maureen

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