70% of Hospitals to Deploy iPads in 2011

Author: Stacey Homan

It’s no surprise to those of us in Marketing that the iPad is rapidly making inroads within the medical community with 70% of hospitals planning on deploying iPads in their institutions in 2011.  Being able to carry around a small, lightweight, battery-operated computer which can access patient information quickly with instant-on is a natural fit for physicians and hospitals.

Now healthcare professionals (HCPs) and hospitals along with physicians are taking the next step by exploring mobile health (mHealth) applications. Physicians are leading the charge with 63% of physicians currently using a healthcare application via a smartphone in their practice.  Physicians can use  apps at the point of care to:

What remains to be seen is how the FDA will respond to mHealth and associated technology, as well as security and privacy concerns regarding patient data.

Regardless, the healthcare community is swiftly advancing in field of mHealth.  Be prepared: in the upcoming months you may be hearing from your customers “is there an app for that?”

To keep up with the best in Good Promotional Practices, subscribe to our GPP RSS feed, our Facebook page, our Twitter stream or our LinkedIn group.

Related Articles:

Are Medical Apps For You?

Younger People Turning to Smartphones for Health Advice

Global mHealth Survey: mHealth apps will predominantly be distributed through traditional healthcare channels by 2015

Healthcare unwired: New business models delivering care anywhere.

Open Architecture: Building the Future of Mobile, Wireless Health Care

mHealth in the Enterprise Set to Explode (chilmarkresearch.com)

The iPad in the Hospital and Operating Room

3 responses to “70% of Hospitals to Deploy iPads in 2011

  1. Pingback: Building an iPhone or iPad App? 10 Questions for Medical Marketers | Good Promotional Practices

  2. Pingback: Is the iPad Driving Laptop Extinction? [Survey] | Good Promotional Practices

  3. Pingback: iPads and Video Rocket Mobile Media Sales | Group 80/20 Mobile Medical Media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s