Author: Maureen Shaffer
In a recent poll during a RAPS webinar, 52% of medical device, biotech and pharma companies had a cross-functional promotional review team who met regularly. This is a great start.
For the additional 19% who were working on it or the 29% who did not have such a team, consider learning and applying the best practices from product development and GxPs to your promotional processes, starting with cross-functional teams. Patients and physicians who read your materials are depending on you to disseminate accurate and clear information that they can use to guide their decisions. If you would like to learn more about how to create and manage this promotional cross-functional team, watch our recorded webinars here: