7 GPP Stories from Social Media, week of 12/16/2011

 

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We mine social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week was has GPP stories about iPads in healthcare marketing, settlements with DOJ for tens of millions, and a look into the future for social media and healthcare marketing. Busy week.

Here are our top 7 GPP stories, posted over the last week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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7 GPP Stories from Social Media, week of 12/9/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the strategic explosion of iPads in health care, how Pfizer is changing medical grant giving, and how one new app is helping patients and family members understand heart arrhythmias.

Here are our top 7 GPP stories, posted over the last week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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Medical Device Executives Found Guilty

Go Directly to Jail (23/366)

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Three of the four former Synthes executives who pled guilty to charges under the Park Doctrine were sentenced to jail time and large fines recently. The four men were charged for training and supplying doctors with bone cement to repair fractured vertebrae in spinal surgery, an indication that was off-label according to FDA. Continue reading

2012 Digital Trends for Medical Marketing (Sales and iPads too)

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I found this data-packed slideshow on Twitter, thanks to @IQLab and @Berci. While the entire SlideShare presentation is powerful, check out slides 30+ for detailed data on sales representatives and iPads. Continue reading

7 GPP Stories from Social Media, week of 11/25/2011

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We’re mining social media every week for the proverbial gold nuggets for pharmaceutical and medical device sales, marketing, legal, regulatory and compliance. This week has GPP stories about the consequences of getting marketing wrong (including jail time for execs at one company and just-shy-of-a-billion-dollar settlement for another), suggestions on how to get marketing right, and some insights on how to keep up with changing social media. Here are our top 7 GPP stories, posted this week on our Facebook page or tweeted on our Twitter handle @GPPnews.

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